Vol. 7 No. 15 (2018)

Editorial

EDITORIAL

Carmen Echazarreta Soler

5
- PDF (cat)

Presentation

The new concerns of Public Relations

Joan Cuenca-Fontbona

6
- PDF (cat)

Articles

An expanded perspective for Public Relations in the articulation between private and public interest

Heloiza Matos e Nobre, Maria José da Costa Oliveira

9
- PDF (cat)
The role of internal communication in the face of the challenges of digitization

Susana Miquel-Segarra, Cristina Aced

27
- PDF (cat)
Analysis of the concept of ‘publics’ in public relations

Andrea Oliveira, Paul Capriotti, Lleana Zeler

43
- PDF (cat)
Political communication of think tanks. Strategic communication in social networks

Emilia Smolak Lozano, Antonio Castillo Esparcia

59
- PDF (cat)
Public Relations and Dissidence: Necessary Approaches

Cleusa Maria Andrade Scroferneker, Luciana Buksztejn Gomes, Francielle Benett Falavigna

75
- PDF (cat)
Professional models and Advertising and Public Relations university degrees in Spain from the point of view of Public Relations (2017-2018)

Kathy Matilla, Salvador Hernández, Marc Compte-Pujol

91
- PDF (cat)
The curricular internships define the profiles and competencies for the labor market in public relations

Mª Carmen Carretón-Ballester, Francisco Lorenzo-Sola

105
- PDF (cat)
The professional profile of communication managers: a study on Galician organizations

María Isabel Míguez-González, Carmen Costa-Sánchez, Miguel Túñez-López

121
- PDF (cat)
Evaluation to demonstrate effectiveness in communication and public relations. A look at professional practices from the Communication Monitor

Antonio Castillo-Esparcia, Diego Villabona-Beltrán

137
- PDF (cat)
The use of podcasting to communicate the corporate identity in the Iberia’s 90th anniversary campaign. The case of the podcast Aerolínea Momentos.

Toni Sellas

155
- PDF (cat)
Reinterpretation of the interaction between the country brand Essential Costa Rica and the licensed hotel companies, within the framework of a brand architecture from Public Relations

Javier Alonso Ballesteros Vargas, Pamela Priscilla Cambronero Fernández, Cristin Gloriana Ramírez Poveda

171
- PDF (cat)
An approach to health outcome measures from public relations: the field of patient experience and communication

Guillem Marca Francés, Joan Frigola-Reig, Jesica Ana Menéndez Signorin

195
- PDF (cat)
The management of relations with the media in the communication offices of the Valencian city councils

Pilar Paricio Esteban, Teresa Bruno Carlos

213
- PDF (cat)
Strategies of golf course companies on Twitter. Its influence on the interactivity of audiences

María Cruz López de Ayala, Beatriz Catalina, José Gabriel Fernández

231
- PDF (cat)
The function of public relations seen by Galician university students

Pablo Vázquez-Sande, Antonia Pérez-García, Lito García-Abad

247
- PDF (cat)
Public Relations 4.0: Technological surveillance and relational innovation in local development

Rosa María Torres Valdés, Alba Santa Soriano

265
- PDF (cat)
Municipal protocol regulation application model: a study of Spanish town halls with more than 15,000 inhabitants

Mari Carmen Martínez García, Salvador Hernández Martínez

287
- PDF (cat)

Ressenyes

How to make a strategic communication plan

Joaquim Majó

304
- PDF (cat)

Relaciones Públicas: Innovación y tendencias.

Full Issue

Editorial

EDITORIAL

Presentation

The new concerns of Public Relations

Articles

An expanded perspective for Public Relations in the articulation between private and public interest

The role of internal communication in the face of the challenges of digitization

Analysis of the concept of ‘publics’ in public relations

Political communication of think tanks. Strategic communication in social networks

Public Relations and Dissidence: Necessary Approaches

Professional models and Advertising and Public Relations university degrees in Spain from the point of view of Public Relations (2017-2018)

The curricular internships define the profiles and competencies for the labor market in public relations

The professional profile of communication managers: a study on Galician organizations

Evaluation to demonstrate effectiveness in communication and public relations. A look at professional practices from the Communication Monitor

The use of podcasting to communicate the corporate identity in the Iberia’s 90th anniversary campaign. The case of the podcast Aerolínea Momentos.

Reinterpretation of the interaction between the country brand Essential Costa Rica and the licensed hotel companies, within the framework of a brand architecture from Public Relations

An approach to health outcome measures from public relations: the field of patient experience and communication

The management of relations with the media in the communication offices of the Valencian city councils

Strategies of golf course companies on Twitter. Its influence on the interactivity of audiences

The function of public relations seen by Galician university students

Public Relations 4.0: Technological surveillance and relational innovation in local development

Municipal protocol regulation application model: a study of Spanish town halls with more than 15,000 inhabitants

Ressenyes

How to make a strategic communication plan

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