Intermediate communication in an organization from the higher education sector: an experimental view

Abstract

Organizational communication, with its internal and external types, apparently provides solutions to diverse communication needs in the broad spectrum of corporate activities; nevertheless, there is a floating and changing public, especially in open-door entities with intermittent population flows, which require communication alternatives that are located in less extreme planes. This article is the result of an experimental approach that seeks to know the status of intermediate communication in an organization in the higher education sector, where intermediate publics converge, represented in this case by a sample of 50 subjects: 20 among student’s family members and different kind of visitors, and 30 students from several programs, faculties and shifts. This approach allowed the researchers to know and legitimize, in light of the perceptions of two specialists who discussed the findings, that intermediate communication is a form that extends upon the two traditional areas, but is not necessarily recognized by the organization as element of the communicative strategy.