The Social marketing as alternative to combat the violence intrafamiliar

Abstract

The realization of this work demonstrates the necessary thing

that one makes in our country the employment of the

techniques of the social marketing for the confrontation to

topics so sensitive as the violence intrafamiliar. As in spite of

the so many efforts carried out in the search of alternatives to

combat her, the violence intrafamiliar exercised by the man

toward the woman in the breast of the family, inside the

community in occasions invisibilizada remains and the woman

doesn't come closer to request help to the pertinent

authorities.

In accordance with the cultures and respecting the

characteristics of the communities, it is necessary to establish a

plan of social marketing for potenciar the approach of the

women that you/they are victims of violence intrafamiliar to

the House of Orientation to the Woman and the Family

(COMF)

This type of attentions and orientation in Cuba are absolutely

gratuitous, however there are elements that are gone being of

the hand like the family orientation, the local development and

the culture of the region.

It is important to carry out a periodic study to the

development of the violence inside the communities and to be

planted the employment of the social marketing as alternative

to diminish her or to guide the woman properly, because the

entirety of the studies on the topic of the violence intrafamiliar

doesn't include to the social marketing to give solution to this I

lash.

In spite of the treatment that is offered to the topic and the

employment of the massive media in the search of solutions, it

has not been possible to give control maybe to a phenomenon

that extends inside our society charging peak, we should

reconsider if the road that we continue is the suitable one.