The gender perspective and the security perception of tourist destinations: the case of Girona

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Abstract

Security is a fundamental aspect when one visits a destination and interacts with it. Assessing the perceived security is helpful for understanding visitors’ perceptions and understand up to which extent they feel their experience in the city is safe, and thus, better. 

This research examines the perceived security in an urban destination from a gender perspective approach and considering the origin of participants. This research is based on quantitative techniques, particularly, a Likert scale created to assess the perceived security of this city. The main results point out that there are slight differences related to perceived security depending on gender. Nevertheless, the identified differences for each gender do not represent a huge change between genders. As a conclusion, in the study there are possible solutions and ways of improving the perception of safety of the destination to help them perceive it is an even safer place, and therefore, help visitors and tourists make the most of their visit. 

 

Keywords

perceived security, urban destination, gender perspective, expectation, perception

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References

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Author Biographies

Jordi Serra Simón, University of Girona

Jordi Serra Simón is Associate Professor at the University of Girona. His fields of research are related to the study of perceived quality, destination management, tourism, advertising and branding. He is co-author of articles on public relations, education and digitization. Contact: Department of Philology and Communication, University of Girona, Sant Domènec II Building, Pl. Ferrater i Mora, 1, Campus Barri Vell. 17004 Girona, Spain. jordi.serras@udg.edu

Sílvia Espinosa Mirabet, University of Girona

Sílvia Espinosa Mirabet is vice dean of the Faculty of Tourism and Communication and professor at the University of Girona. She is a member of the Targetslab-GREP research group (GITASP, SGR 00385) and a researcher at the Radio Observatory of Catalonia (OBS). Her articles focus on Radio Studies; Broadcasting with a gender perspective; Health, Tourism and Communication, and Teaching Innovation. Contact: Department of Philology and Communication, University of Girona, Sant Domènec II Building, Pl. Ferrater i Mora, 1, Campus Barri Vell. 17004 Girona, Spain. silvia.espinosam@udg.edu

Francesc Xavier Ribes Guàrdia, Autonomous University of Barcelona

Francesc Xavier Ribes Guàrdia is Associate Professor at the Autonomous University of Barcelona and Director of the Department of Audiovisual Communication and Advertising at said university. He is a researcher at the Center for Studies and Research for an Inclusive Society (CERSIN), at the Image, Sound and Synthesis Research Group (GRISS - 2017SGR0672) and at the Radio Observatory of Catalonia (OBS). His main field of research is Radio, Broadcasting, Radio Stations, Social Networks, among others. Contact: Department of Audiovisual Communication and Advertising. Autonomous University of Barcelona (UAB). Communication Sciences. C / of the vineyard. Office IO-412UAB Campus of the UAB · 08193 Bellaterra (Cerdanyola del Vallès) Barcelona, Spain E-mail: xavier.ribes@uab.cat

DOI

https://doi.org/10.33115/udg_bib/cp.v11i22.22775

Published

2022-07-21

How to Cite

Serra Simón, J., Espinosa Mirabet, S., & Ribes Guàrdia, F. X. (2022). The gender perspective and the security perception of tourist destinations: the case of Girona. Communication Papers. Media Literacy and Gender Studies., 11(22), 39–49. https://doi.org/10.33115/udg_bib/cp.v11i22.22775

Issue

Vol. 11 No. 22 (2022)

Section

Articles