Virtual reality, emerging cybersocial entity. From paleoimmersion to metaverse

Authors

Abstract

Virtual reality (VR) is a cybersocial entity to be studied, since it is a mature discourse that is gaining prominence in relevant contexts such as the press or social networks. The article explores the points that constitute its evolution from its beginnings to the metaverse. With a multidisciplinary character, a diachronic approach is executed with the aim of establishing the stages of the VR phenomenon as a communicative entity, until reaching the current phase of incipient social consolidation. The paper provides a holistic view up to the moment when Facebook starts the race towards the metaverse (2012), since it is understood that this is when the phenomenon begins to crystallize and not when Zuckerberg makes a corporate turn towards Meta. The aim is to broaden the perspective of this story away from the stereotypes spread by the media. A review of the existing literature has been carried out from a hermeneutic and critical approach. A divulgative vision is assumed since there is confusion in all that concerns virtual reality and metaverses. In conclusion, it is assumed that VR has the conditions to establish itself as a cybercultural agent, a process that has already begun and that should culminate in the medium term in the consolidation of the metaverse.

Keywords

virtual reality, immersion, cybersociety, cyberculture

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Author Biography

Pablo Martín Ramallal, University of Pablo de Olavide

Dr. Pablo Nicolás Martín Ramallal, accredited as a Contracted Doctor Professor, has experience in the field of Social Sciences and Communication within higher and university studies from the 2010/2011 academic year to the present. From the 2016/2017 academic year to date, Pablo Martín Ramallal is a Research Teaching Personnel (PDI) through the figure of Responsible Professor at the San Isidoro University Center (CUSI), attached to the Pablo de Olavide University (Seville, Spain). The San Isidoro University Center has the ANECA Audit certification (Ministry of Universities. Certificate No. 055/22). It is the only private university center in Andalusia that has accreditation, applicable to all its official teachings. Obtaining the ANECA Audit Seal certifies that the Quality Assurance System is fully implemented in the Center and is effective in performance. He deals with various subjects both in the Communication and the Digital Communication.

DOI

https://doi.org/10.33115/udg_bib/cp.v11i23.22792

Published

2022-12-23

How to Cite

Martín Ramallal, P. (2022). Virtual reality, emerging cybersocial entity. From paleoimmersion to metaverse. Communication Papers. Media Literacy and Gender Studies., 11(23), 7–34. https://doi.org/10.33115/udg_bib/cp.v11i23.22792