Culture, strategy and growth: a model of people towards business acceleration
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Abstract
Introduction: The COVID-19 pandemic accelerated
the presence in the future and made all technological
and strategic changes visible which further complicates
the competitive situation of companies in Ecuador.
Methodology: Through the documentary review
of the main concepts referring to organizational
culture, strategy and value creation; in addition,
to a deep investigation carried out in Ecuador,
elements and elections that influence the low
competitiveness of the country are identified
and thus establish a model for growth for
these companies. Results: Only 42.4% of the
organizations investigated have a deep belief in
sustainability; 42.4% a value proposition focused
on efficiency and productivity; and, 62.3% do
not have a methodology for the development of
innovation projects. Discussion: The strategic
model used by these companies lacks clarity in
design and is focused on efficiency, operational
plans and the short term. Conclusions: The
design of a culture -strategy- growth model allows
incorporating fundamental elements to improve
the growth and competitiveness of organizations
in Ecuador.
Keywords
Corporate culture, leadership, strategy, technology, competitiveness, sustainabilityDownloads
References
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