Barcelona on the prime time news of South Korean public television
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Abstract
The tourist image of a city is the key to presenting
itself to the world and for its defining features to be
built internationally. Thus, the relationship between
perception and tourist image are fundamental
concepts to attract tourists to a specific destination.
The objective of this article is to analyze the image
of Barcelona in South Korea through the analysis
of Korean public television news. The investigation
will be carried out through a content analysis of
the prime time newscasts. We have observed the
news for a period of ten years (2010-2019) with
the most audience from the sections of politics,
economy, international, society, culture and sport of
the three public television stations in South Korea
with the greatest impact on Korean society: KBS,
MBC and SBS. The results show that most of the
news broadcast about Barcelona is ascribed to
culture and sport, keeping a positive tone, while
the political and international news have mostly a
negative tone. Likewise, the sections with the most
televised news about the Catalan capital are sports, international and politics.
Keywords
Barcelona, Public television, South Korea, Television news, Image of Barcelona, Prime timeDownloads
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