The Canary Islands as a privileged film set: New opportunities for tourism and economic development

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Abstract

This study provides new data on the economic

implications derived from the consolidation of

different geographical areas of the Archipelago

as destinations for film production. With the implementation

of special aid and tax incentives,

in addition to attractive campaigns that enhance

the scenic benefits of the Islands (Sol., 2016), the

Canary Islands have intensified its focus of tourist

interest in the economy that is generated around

large film productions / international television

companies that, for a few years, have chosen this

territory to record. Although it is a subject approached

from different perspectives, our objective is

that this reflection serves to collect the most current

data (until this year) related to the economic

return and the exploration of the new tourism potential

of the sector.

Keywords

cinema, communication, tourism, economy

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References

An.nimo (2019): Informaci.n actualizada publicada en la web del organismo Canary Islands Film.

Rescatado de: https://www.canaryislandsfilm.com/incentivos/

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de Instagram. Esquire. Recuperado de https://www.esquire.com/es/actualidad/cine/a29633338/

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Author Biographies

Karl-Heinz Ermisch, University of Canarias

Doctor in ADE (DBA) from Nova Southeastern University, United States; and a Bachelor of Science in Economics from Queen Mary & Westfield College, University of London. Professor of Sales Management and Sales Techniques at the European University of the Canary Islands. Economist for 4 years for the European Union region at the headquarters of the multinational company PHILIP MORRIS INTERNATIONAL. More than twenty years in professional activities dedicated to the world of sales: as commercial delegate for the province of Santa Cruz de Tenerife with TACTIO, a strategic consultant for SMEs; and as manager and owner of his own industrial machinery buying and selling company. The lines of research include issues of political risk, political instability and foreign direct investment; tourism demand analysis.

Enrique Carrasco Molina, University of Canarias

Doctor accredited in Audiovisual Communication from the University of La Laguna (1996). Professor of the Business-Advertising Communication Area and coordinator of the Degree in Advertising Communication at the European University of the Canary Islands. Twenty years of experience as a journalist in the press and head of press offices of different private and public organizations. Fifteen years of teaching in private and public universities. Since the 2012-13 academic year, he is a professor at the European University of the Canary Islands. He investigates audiovisual narrative and new advertising media and has published twenty articles, books and book chapters related to this field, obtaining a six-year period of research (2006-2017). Award for Best Teaching Work (European University of the Canary Islands, 2016).

María Mercedes Sánchez de Armas, University of Canarias

Graduated in Information Sciences Branch Advertising and Public Relations (Complutense University of Madrid) and graduated in Journalism from the University of La Laguna. More than twenty years of experience in communication companies and communication departments of public and private entities. She has been an entrepreneur and Director of Communication at the company Vasos Comunicantes. Professor at the European University of the Canary Islands since 2014. She has taught several communication subjects in the degrees in Advertising Communication, International Management of Tourism and Leisure Companies, Marketing and Commercial Management. Specialist in social networks and public relations, and co-author of several papers and book chapters on communication, tourism and event management.

Isabella Victoria Vidal Rodríguez, University of Canarias

Graduated in English Studies from the University of La Laguna and PhD student at the same university since January 2019 within the specialization of philological, literary and cultural studies. Since I was studying the Official Master's Degree in English Literary and Cultural Studies at UNED (2017/2018), I have dedicated myself professionally to teaching English: to children (Kids&Us Academy, 2017-2019), secondary school students (Colegio Hispano Británico, 2019) and adults (CEAE, 2019), up to university education within the branches of Social Sciences, Architecture and Psychology (European University, currently). Precisely, my area of study is related to English, and particularly in issues that delve into issues of editing, translation and methods of publication and printing of texts; British and continental literature, and its dissemination in the Renaissance - Elizabethan era; the diachronic linguistic study; as well as cultural studies that relate the different arts.

Jon Frías Mendi, University of Canarias

Doctor accredited in Economics from the University of Zaragoza. His thesis dealt with the determining factors and the evolution of the different interest rates in Spain and the Eurozone during the years of the debt crisis in Europe. His research fields include financial derivatives management, credit risk analysis and money market analysis, having published numerous related articles. He has disseminated communications in different national congresses. In the financial sector, he has developed his activity for ten years in the Department of Capital Markets of Ibercaja Banco. In the academic world, he has worked as an associate professor at the University of Zaragoza and currently develops his teaching, research and dissemination activity at the European University of the Canary Islands.

DOI

https://doi.org/10.33115/udg_bib/cp.v9i19.22499

Published

2020-12-18

How to Cite

Ermisch, K.-H., Carrasco Molina, E., Sánchez de Armas, M. M., Vidal Rodríguez, I. V., & Frías Mendi, J. (2020). The Canary Islands as a privileged film set: New opportunities for tourism and economic development. Communication Papers. Media Literacy and Gender Studies., 9(19). https://doi.org/10.33115/udg_bib/cp.v9i19.22499

Issue

Vol. 9 No. 19 (2020)

Section

Articles