The role of internal communication in the face of the challenges of digitization
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Abstract
This research analyzes the role played by internal communication in the face of the growing impact of digitization in organizations. The rise of digital tools and social media, and the possibility of processing large volumes of data (big data) have given way to what is known as the 4.0 revolution. In this changing scenario, internal communication is essential to manage the cultural change that digital transformation implies. This research carries out a systematic review of the academic literature published during the last five years (between 2012 and 2017) to try to define which are the key aspects that place internal communication as a privileged area to face the changes implicit in this revolution, and what should internal communication professionals take into account to adapt to this scenario. The analyzed investigations show that social media have not been well integrated into the internal communication system of companies and indicate that it is necessary to continue deepening the study of the effective use of social networks in internal communication. Virtually none of the studies in the sample make reference to new technological challenges, such as the Internet of Things and big data.Keywords
social media, internal communication, employee communication, digitalization, innovationDownloads
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