What happen when the audience create? Narrative expansiono o fan animated serie through fanarts
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Abstract
The changes that the Internet has brought to the media , both in
content production and reception processes are unprecedented.
These transformations have brought television content
simultaneously , and almost a sense of reciprocity in a change in
the dynamics of reception. It starts to make greater use of the
name "prosumers " ( Scolari , 2009 , 2012) , consumers who
have left the passive side of audience to become active subjects in
addition to eating produce. Recipients of the digital age have
greater tools to appropriate, question, discuss or negotiate the
messages presented by the media. In this paper, I intend to delve
into the content created by fans of a cartoon called Adventure
Time. My intention is to observe how the narrative unfolds the
story canon, amended or questioned, through the fanarts
produced by active receptors. I will use the analysis model
proposed by the research group of Carlos Scolari (2012), to
discuss transmedia narratives, based on narrative theory and
semiotic theory, focusing on the dimension that addresses the
content created by users, and some concepts for discrepancies
between the content created by producers and receivers,
mentioned by Henry Jenkins (2009) to discuss the transmedia
narrative.
Keywords
Transmedia storytelling, user-generated content, fiction, crossmedia, prosumers, animationDownloads
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