Female online participation in the brazilian presidential campaign

Authors

  • Marisa Torres Da Silva New University of Lisbon

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Abstract

 The Internet encloses unambiguous possibilities of public

communication and debate, by creating new spaces for

political expression and participation. As a potential

deliberative section, readers’ comments in newspapers’

websites constitute a domain enabling citizens to express their

views on a particular issue, reacting specifically to a news

piece and discussing it along with other readers as well.

From a gender perspective, studying the women’s

participation in online debates becomes increasingly relevant

to understanding the social aspects of Internet use. Some studies

have demonstrated, however, that gender differences in

online communication tend to disfavour women: women send

fewer messages, receive fewer responses and often aren’t able

to control the topic of discussion (Herring, 2000).

This paper intends to take the debate around the Brazilian

presidential campaign as a case study of the possibility of a

“female” public sphere, attempting to analyse the way by

which women discuss political issues online. Additionally,

given the nature and characteristics of the main presidential

candidates, our aim is also to understand whether questions

about gender were important to the discussion or if the

dichotomy male/female was suppressed in the public debate

surrounding the campaign.

In order to fulfil these purposes, our research focuses on

readers’ on the Brazilian presidential campaign (September-

November 2010) in the online versions of two Portuguese

newspapers, Público and Expresso.

Keywords

Internet, readers’ comments, media, participation, gender

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Author Biography

Marisa Torres Da Silva, New University of Lisbon

Post-doctoral researcher in New University of Lisbon (Portugal)

DOI

https://doi.org/10.33115/udg_bib/cp.v2i02.22103

Published

2013-01-01

How to Cite

Torres Da Silva, M. (2013). Female online participation in the brazilian presidential campaign. Communication Papers. Media Literacy and Gender Studies., 2(02), 23–30. https://doi.org/10.33115/udg_bib/cp.v2i02.22103

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Articles