Hybrid strategic identities as gendered resources in french politics (Martine Aubry and Marine Le Pen)

Authors

  • Fabienne Baider University of Cyprus

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Abstract

Many researchers such as Sineau (2001), Bertini (2002), Achin

et al (2007) have been for years denouncing the “male norm or

the male political order” in French politics. They also argue that

explanations for such a gendered field should not be based on

status differences between men and women but should focus on

how dominant relationships differentiate male behavior and

female behavior in politics. In this paper, we examine how, in

their 2012 presidential campaigns, Martine Aubry (a socialist

leader) and Marine Le Pen (an extreme-right party leader)

adopted traditionally masculine strategic identities, and how

these were portrayed in the French press. Both female politicians

were known for their ‘toughness’; however Aubry was

noted as being emotional, while Le Pen was seen to emphasize

family life. They embodied a ‘femininity with a twist’. In order

to examine the reception of such hybrid personas in journalistic

discourse, we examine articles published in the French mainstream

press, using quantitative and qualitative approaches. We

point out the shared and different strategies and conclude on the

periperformativity on the part of the newspapers as far as these

‘gender acts’ are concerned

Keywords

French politics, masculinity, Aubry, Le Pen, androgyny, periperformativity.

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Author Biography

Fabienne Baider, University of Cyprus

Assoc. Prof. Dr. at the University of Cyprus

DOI

https://doi.org/10.33115/udg_bib/cp.v3i05.22097

Published

2014-06-01

How to Cite

Baider, F. (2014). Hybrid strategic identities as gendered resources in french politics (Martine Aubry and Marine Le Pen). Communication Papers. Media Literacy and Gender Studies., 3(05), 91–102. https://doi.org/10.33115/udg_bib/cp.v3i05.22097

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