VIRTUALIZACIÓN DE LA EXPERIENCIA – EVALUANDO NUEVAS HERRAMIENTAS DE COMUNICACIÓN EN TURISMO Y GUIED
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Resumen
En el mundo moderno, el turismo se percibe como el ámbito de los encuentros más frecuentes entre representantes de diferentes culturas. El resultado de viajes intensivos y la entrada frecuente en el espacio de civilizaciones desconocidas, se convierten en desafíos sin precedentes a una escala tan grande. Incluyen, entre otros, la eficacia de la comunicación fuera de la propia cultura, así como la capacidad de interpretar y promover de forma sostenible los espacios culturales y naturales, que son cada vez más utilizados por el mercado turístico en rápida globalización.Palabras clave
comunicación, turismo, estrella de guía, virtualizaciónDescargas
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