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EMPODÉRATE O MUERE EN EL TRATO: Un análisis temático y narrativo de los videos musicales más famosos de las divas del pop brasileño

orcid logo 16px Ana Luíza Silva Noronha

orcid logo 16px Frederico Leocádio Ferreira

orcid logo 16px Juliana Maria Magalhães Christino

Este artículo relata cómo el empoderamiento femenino y la cosificación sexual femenina están presentes en videos musicales y canciones pertenecientes a las Divas del Pop Brasileño. A partir de un análisis temático de videoclips y letras, se analizaron cerca de 70 videoclips y canciones presentes en Youtube. En comparación con los artistas masculinos, las artistas femeninas estaban más cosificadas sexualmente, sujetas a estándares de apariencia más estrictos y tenían más probabilidades de demostrar un comportamiento sexualmente atractivo; además, las cantantes femeninas fueron sujetas a roles secundarios en sus videos musicales antes de la participación masculina. Por lo tanto, el consumo de canciones y videos musicales de las Divas del Pop Brasileño puede influir y reforzar actitudes sexistas y cosificación sexual de la figura femenina para sus consumidores, ya que estas actitudes se normalizan en los videos musicales y canciones actuales de las cantantes más aclamadas de Brasil.
consumo de música; cultura; objetivación sexual; género.


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