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Augmented Reality in The New York Times: the experience of editorial content according to Brazilian audiences

Paula Regina Puhl, Roberto Tietzmann, Samara Kalil

This article analyzes and seeks to reflect on Brazilian users’ immersive experience with content available in virtual (VR) and augmented reality (AR), on the New York Times. The goal is to verify the perception of the immersive news stories made available by the newspaper in two articles that deal with fashion and behavior: “Augmented Reality: David Bowie in three dimensions”, published on March 20, 2018, which examines the costumes of the musician and composer based on the catalog of the exhibition “David Bowie Is” and “Ashley Graham: unfiltered”, published on September 5, 2018, which explores digital imaging resources to illustrate the model’s interview on the plus size fashion theme and acceptance of the body. The text begins with a literature review and research on the adoption of such technology by journalistic vehicles and proposes a study based on the investigation of the meaning/pertinence of the simulations for the interpretation of contexts and themes in journalistic matters.  Additionally, the text questions how these technological resources affect the processes of communication and perception, through a research dynamic with a group of Brazilian volunteers, to verify how these new technological resources explore the degree of immersion and the strategies of these experiences, with the preliminary results described at the end.


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