Mujeres políticas municipales en la actualidad electoral.




La fascinación de los medios de comunicación con qué partido está adelante en las encuestas, también conocida como la carrera de caballos, ha planteado dudas sobre qué tan bien informados están los votantes sobre sus opciones en las urnas. La preocupación por las estrategias de campaña, las meteduras de pata y las sesiones fotográficas deja a los periodistas con menos tiempo para informar sobre temas y plataformas. Algunos académicos argumentan que las mujeres están particularmente perjudicadas por la cobertura de carreras de caballos porque puede llevar a evaluaciones negativas de su viabilidad electoral y porque el lenguaje masculino utilizado en este tipo de cobertura podría representarlas como inapropiadamente agresivas y, por lo tanto, transgrediendo las normas tradicionales de género. Pero este estudio sobre la cobertura periodística de las elecciones municipales en una provincia canadiense revela que los periodistas tratan las contiendas municipales periódicas más como un maratón que como una carrera de caballos. La naturaleza de la cobertura de las elecciones municipales sugiere que los periodistas tratan a los candidatos como un grupo masivo de candidatos, haciendo poco para distinguirlos unos de otros y rara vez especulando sobre sus posibilidades electorales. El verdadero problema para las mujeres y los hombres candidatos al consejo no es el sesgo de los medios sino la invisibilidad de los medios: obtener la cobertura que necesitan para construir un perfil público para que los votantes los apoyen. 

Palabras clave

Mujeres políticas, periodismo de carreras de caballos, política municipal, Canadá.


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Biografía del autor/a

Angelia Wagner, Universidad de Alberta

Candidato a doctorado en la Universidad de Alberta




Cómo citar

Wagner, A. (2014). Mujeres políticas municipales en la actualidad electoral. Communication Papers. Media Literacy and Gender Studies., 3(05), 35–48.