Representación de la vacuna del VPH en los mensajes de Twitter




Actualmente, cada vez son más las personas que utilizan Internet, y en concreto las redes sociales, para buscar información sobre temas de salud. Sin embargo, solo se sabe un poco sobre cómo se difunde la información sobre la vacuna contra el VPH en las redes sociales. Este artículo presenta un análisis y una comparación del contenido de los tuits publicados en inglés y en español, relacionados con la vacunación contra el VPH y el cáncer de cuello uterino. En total se examinaron 1.707 tuits en inglés y 418 en español. La mayoría de los mensajes en inglés eran comentarios personales publicados por usuarios con un enfoque negativo sobre la vacunación contra el VPH. En cambio, la mayoría de los tuits publicados en español eran anuncios comerciales de la vacuna, mensajes de organizaciones sanitarias y comentarios personales de los usuarios, y tenían una postura positiva hacia la vacunación contra el VPH. En ambos idiomas, gran parte de los mensajes contenían un enlace para dirigir a los usuarios a páginas web informativas sobre salud. Los resultados sugieren que los investigadores de la vacuna contra el VPH deben tener en cuenta este medio de comunicación por su amplio alcance y su capacidad de difusión inmediata.

Palabras clave

VPH, papiloma, vacuna, salud, Gorjeo, comunicación


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Biografía del autor/a

Pedro Javier Martínez Martínez, UAB

Catedrático de Biología del Departamento de Educación de Cataluña