Communication Papers. Media Literacy and Gender Studies.

Influencers del aprendizaje

Leticia Tobalina Pulido — 2025-06-14

Reseña de la obra:

Educación y comunicación en una sociedad postdigital: investigación documental y análisis de perspectivas, Javier Gil Quintana, Ediciones Octaedro, 2023. 268 páginas. ISBN: 9788419690395

The Impact of Travel Posts on Instagram on Users’ Travel Orientations: A Qualitative Study From Türkiye

Esra Çizmeci — 2025-06-14

Today, social media platforms have become an important area of influence that shapes individuals' lifestyles in many ways. Instagram, in particular, stands out as a medium where travel and trip content, as well as many different contents related to daily life, have become widespread. Travel enthusiasts, influencers and brands use Instagram effectively to share posts about places to visit, hotels, restaurants and activities. This content can be a powerful tool that affects users' travel preferences. With the visual appeal and discovery opportunities offered by Instagram, this content can guide individuals not only in choosing where to travel, but also in what they will do and what kind of experience they will have in these places. For example, the popularity of a destination on Instagram can directly affect individuals' travel decisions by increasing interest in that region. In this context, 21 participants who are different from each other in terms of socio-economic and demographic aspects were interviewed in this study using a semi-structured in-depth interview method, one of the qualitative research methods. When the findings obtained from the interviews were evaluated, it was determined that active Instagram users follow a travel influencer or a tour company, but they take into account the fact that influencers earn income from these contents regarding the content shared. It was revealed that Instagram travel posts were useful for Instagram users in terms of providing detailed information about places to visit, but these posts caused unhappiness in users who could not realize the trips they saw on Instagram due to the fact that the destinations they saw on Instagram did not meet their expectations or due to some material and spiritual impossibilities such as income status and time constraints.

Jane Austen en la Era Digital: Transmedialidad y Expansión Cultural

IRENE Romero González — 2025-06-14

El artículo examina la relevancia y el crecimiento de la obra de Jane Austen en la cultura actual mediante el fenómeno de la transmedialidad. Se analizan las adaptaciones de sus novelas en diversos formatos, como el cine, la televisión, los videojuegos y las redes sociales, subrayando cómo estas reinterpretaciones logran conectar a nuevas generaciones con los valores y temas universales presentes en la obra de Austen. Se investiga el concepto de narrativa transmedia, que amplía las historias a múltiples plataformas y formatos, en el contexto de las obras de Austen. Este enfoque permite una expansión narrativa que involucra a los aficionados como prosumidores, generando contenido propio que va desde fanfiction hasta memes y otros productos culturales. Asimismo, se estudia la comercialización de objetos temáticos y la organización de eventos como el Festival Jane Austen, que consolidan a Austen como un ícono cultural a nivel global. El texto también resalta la importancia de las tecnologías digitales y las redes sociales en la creación de comunidades de fans y en la reinterpretación constante de su legado, evidenciando que la obra de Austen no solo perdura en el ámbito literario, sino que se reinventa para ajustarse a las sensibilidades contemporáneas, dando lugar a un fenómeno cultural que trasciende generaciones.

Examining the Effect of Digital Advertisements on Brand Awareness with the CBBE Model

Sevda Kocaman — 2025-06-14

Mastering the Craft of Reviews, Critiques, and Literary Chronicles: An Instance from Romanian cultural journalism

Carmen Neamțu — 2025-06-14

This work serves as a theoretical and practical guide for journalists exploring sophisticated journalistic genres. It addresses the concerning trend of culture pages in newspapers and online platforms becoming scarce, often replaced by simple PR news. This decline is partly due to a lack of familiarity with complex cultural texts, as journalism students receive only brief exposure to these genres. In Romania, cultural articles are frequently penned by writers with diverse, non-literary backgrounds, including engineers and teachers. The study examines the structure and specificities of these cultural genres, offering practical guidance for journalists. It includes content analysis and concrete steps for writing such texts, reflecting contemporary Romanian opinions on the cultural press and the diminishing authority of literary critics. The findings may reveal insights into Romanian cultural journalism and offer a basis for comparing with other cultures facing similar challenges.

The Importance of Equality Plans and Practices in Higher Education Institutions

Esra Bayhantopçu — 2025-06-14

'Gender equality', 'equal opportunities' and all kinds of 'equality' between individuals are important issues that need to be improved for sustainable development. 'Equality Reports' have an important role in the development of equality practices. The practices of universities, which have direct and indirect impacts on social development through their education and research-development activities, are of key importance in this regard. This research aims to reveal the importance of equality practices in universities and provide a general framework on what universities can do in order to promote equality culture by examining Gender) Equality Plans (GEPs) of the top three Spanish universities, known for their high performance in this area. It is hoped that these findings will serve as a useful guide for other universities looking to implement or publish their own GEPs.

Editorial Communication Papers

CARMEN ECHAZARRETA-SOLER — 2025-06-14

We are pleased to present Volume 14, Issue 28of Communication Papers, an international, peer-reviewed scientific journal focusing on media, communication, gender, and media literacy. Last year, we published thematic dossiers on digital platforms (June issue) and on artificial intelligence and communication (December issue). This current issue was shaped through an open call for submissions.