Penetración y usos de redes sociales entre la población mayor de 64 años
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Resumen
Internet y las redes sociales son en la actualidad un bien genérico para la mayoría de los grupos sociales. Su facilidad de uso y su capacidad para generar y mantener relaciones han contribuido a su generalización. No obstante, siguen existiendo determinados segmentos de edad en los cuales su introducción está todavía en fases iniciales. Nos referimos a los mayores de 64 años, a los cuales la brecha generacional y digital les está afectando en cuanto al uso de las nuevas tecnologías. Este estudio analiza el nivel percibido de penetración y conocimiento de Internet y redes sociales en este segmento de población, además de identificar los hábitos de uso de estas herramientas y las barreras de acceso que les afectan. Para ello, hemos realizado una encuesta ad hoc transversal, mediante muestreo probabilístico estratificado y afijación proporcional, a una muestra de 390 individuos empadronados en el municipio de Murcia. Los resultados coinciden con estudios previos al constatar la escasa penetración de estas plataformas de comunicación entre los mayores. Sin embargo, ponen de manifiesto el interés de este grupo de edad por formarse e informarse para comenzar a utilizarlas. Y, por tanto, la necesidad de que las administraciones públicas aborden esta situación con políticas de integración de las TIC en la vida cotidiana de los mayores de 64 años.
Palabras clave
Comunicación digital, Educación y socialización, Herramientas interactivas, Internet, Mayores, Redes sociales, TIC, Uso de internetDescargas
Citas
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